Plans overview
Free
For instructors just getting started. Includes:
Online booking and payments
Offline payment tracking
Student management and messaging
Google Calendar sync
Booking link and QR code
Lesson reminders (SMS and email)
Waitlist for group lessons
Limitation: A 10% platform fee is applied to every online payment. You're also limited to 1 offering and basic pricing options (Adult and Junior only).
Pro
For instructors who teach 50+ lessons per year. Everything in Free, plus:
0% platform fees — Keep 100% of your earnings (Stripe processing fees still apply)
Unlimited offerings
All pricing types (Playing Lesson, Evaluation, Custom, etc.)
Custom packages (bundle different offerings)
Booking priority rules
Advanced reporting and analytics
Media uploads on lessons (photos and videos)
Pricing:
Monthly: $79/month
Annual: $449/year (saves ~$499 vs. monthly)
Pro + Whitelabel
Everything in Pro, plus:
Your own custom booking domain (e.g., https://booking.yoursite.com)
Your logo and brand colors
Students see only you — no other instructors can be found through your portal.
Pricing: $748/year (annual only)
Good to know
Payment processing fees (Stripe's 2.9% + $0.30) still apply on all plans. The "0% platform fees" on Pro means SwingMatch's fee is removed.
You can cancel or change your plan at any time from your account settings.
Visit Golf Lesson Software Pricing & Plans | SwingMatch for the full pricing break down.